Founder's Story
The founder, Mitul Goti, faced food challenges as a vegetarian in Germany, leading him to learn to cook various cuisines. He enjoyed cooking even after marriage and often ate out due to the lack of home-cooked meal options.
This inspired him to create a platform connecting home cooks with consumers seeking home-cooked meals, aiming to promote healthy eating and support homemakers.
Our Vision
1. Empowering Women
Women in Indian families often learn to cook during their childhood. We want to provide an opportunity for all women who love cooking to sell homemade goods and earn an extra income.
2. Physical Well-Being
Eating out is commonly associated with foods high in sodium, fat, and carbohydrates. Research suggests that home cooking may be more nutritious than eating out. In modern Indian society, this can also mean better sanitation and fresher ingredients. Our vision is to use our food-sharing platform as a means of promoting healthy living.
3. Sustainability
Sustainability is a substantial challenge to modern food delivery services that produce massive carbon and waste footprints. Our platform aims to address these sustainability challenges by encouraging buyers and sellers to be nearby.
4. Environmental benefits
Our platform aims to be an eco-friendly alternative to delivery services by encouraging you to pick up your meals with your tiffin. This reduces excessive waste from food packaging.
Our Mission
1. Revive the tradition of sharing home-cooked meals
Food sharing is when people in a neighborhood share their home-cooked meals. It’s a great way to get to know your neighbors and build a community. Our mission is to revive the tradition of food sharing in neighborhoods by providing a platform that connects home cooks with individuals desiring home-cooked meals.
2. Help homemakers earn extra income
We aim to build a marketplace for homemakers through which they can sell their culinary items with high flexibility. They get an opportunity to earn extra income with a minimum effort. We also want to include home-operated business owners on our platform who can achieve better outreach to consumers.
3. Ease access to home-cooked meals
This marketplace will ease access to home-cooked meals for those who live away from home and crave healthy home-cooked meals every day. People would find food products at much more affordable prices compared to other options with better quality ingredients.
4. Spread awareness about healthy eating habits and their benefits
In India, we have noticed how badly the roadside stalls or food courts maintain sanitary conditions. Consuming unhealthy food at these places causes numerous severe diseases in consumers’ lives. We believe that healthy eating habits are critical in everyone’s life. Thus, we will spread awareness among sellers about maintaining sanitary conditions. We also want to talk about the health benefits one can get by adopting healthy eating habits.
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